DIFFERENTIATE!

Germany and France are late mover and conservative markets. In order to be taken serious by local purchasers differentiation from the abundance of competitors and complementors is paramount.

4 STEPS

Our concept origins from our local sales and marketing managers’ practical experiences. It consists four steps which ensures to avoid the mistakes that 50% of the Danish exporting companies make i.e. those who give up within just 12 months on foreign markets.

Open and improve

UNDERSTAND THE MARKET

  • To succeed, we deploy our local expertise to understand your specific industry.
  • We examine the local target market to understand who the stake holders are (competitors, distribution players, end-customers)
  • We analyse the main trends and information within the sector to suggest the best possible go-to-market strategy.

 

PREPARE YOUR GO-TO-MARKET

  • Translate and customize your sales & marketing material to the needs of the local market
  • Differentiate! Position yourself!
  • Adapt your corporate go-to-market strategy
  • Promote your products and services to your target audience
  • Build brand awareness plan

 

SELL TO THE MARKET

  • Get trough to the decision makers
  • Succeed setting up meetings, and conduct them professionally
  • Avoid the typical Danish business pitfalls
  • Master presentations, negotiations, contract proposals
  • Achieve your first local customers
  • Close your first reference client contract

 

IMPROVE YOUR POSITION

  • Set your goals and define your strategies
  • Plan local marketing activities
  • Onboard local sales reps
  • Finetune your offering and your go-to-market plan